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ISBN : #3319118447 | Date : 2014-11-10

Description :

PDF-3298f | ​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. Founded in… Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing … of the Academy of Marketing Science)


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by Christopher Price : Internet Entrepreneurs

ISBN : #0273649213 | Date : 2000-09-27

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PDF-818f9 | It takes guts to lose money. Particularly when it’s other peoples. Especially when it adds up to $4 billion.That is roughly the sum the 13 internet entrepreneurs featured in this book lost in 1999. Maybe the pain is eased by the knowledge that despite these hefty losses, the 12 companies had a combined market capitalization of $170bn, giving the 13 entrepreneurs a combined wealth of more than $35b… Internet Entrepreneurs


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: Information Security: 4th International Conference, ISC 2001 Malaga, Spain, October 1-3, 2001 Proceedings (Lecture Notes in Computer Science)

ISBN : #3540426620 | Date : 2001-10-25

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PDF-af2e4 | The Information Security Conference 2001 brought together individuals involved in multiple disciplines of information security to foster the exchange of ideas. The conference, an outgrowth of the Information Security Workshop (ISW) series, was held in Málaga, Spain, on October 1–3, 2001. Previous workshops were ISW ’97 at Ishikawa, Japan; ISW ’99 at Kuala Lumpur, Malaysia; and ISW 2000 at Wollo… Information Security: 4th International Conference, ISC 2001 Malaga, Spain, October 1-3, 2001 Proceedings (Lecture Notes in Computer Science)


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: European Retail Research: 2010 I Volume 24 Issue I

ISBN : #3834922544 | Date : 2010-09-14

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PDF-012c0 | The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept…. European Retail Research: 2010 I Volume 24 Issue I


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by Frances Cairncross : The Company of the Future

ISBN : #1578516579 | Date : 2002-01-15

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PDF-b6907 | Cairncross, management editor at The Economist, argues that we have underestimated the power of the Internet to change the way companies behave, and predicts that the Internet will permanently alter the role of management and the structure of the organization. She asserts that managers and their co… The Company of the Future


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by Christian Aichele : App-Entwicklung – effizient und erfolgreich: Eine kompakte Darstellung von Konzepten, Methoden und Werkzeugen (German Edition)

ISBN : #3658136847 | Date : 2016-07-27

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PDF-5e8db | Dieses Buch ermöglicht durch die Darstellung fachlicher und technologischer Grundlagen sowie der Beschreibung notwendiger Aktivitäten zur mobilen Anwendungsentwicklung einen Einstieg in die Thematik. Anhand eines standardisierten Vorgehensmodells werden die einzelnen Phasen der mobilen Anwendungsentwicklung aufgezeigt und die Unterstützung der phasenbezogenen Aktivitäten durch den Einsatz etab… App-Entwicklung – effizient und erfolgreich: Eine kompakte Darstellung von Konzepten, Methoden und Werkzeugen (German Edition)


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by Andy Cunningham : Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition

ISBN : #1260031209 | Date : 2017-10-13

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PDF-674d7 | From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and ind… Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition


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: New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319119265 | Date : 2014-11-11

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PDF-cde8e | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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Cognitive Style and Use: Innovativeness for Applications Software in Home Computing – Implications for New Product Strategy (Working Papers in Consumer Research) PDF




by Gordon R. Foxall : Cognitive Style and Use: Innovativeness for Applications Software in Home Computing – Implications for New Product Strategy (Working Papers in Consumer Research)

ISBN : #0704413760 | Date : 1993-11

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by Di-Anne Di Re : Expose Yourself: Business Guide to Public Communication

ISBN : #0979147697 | Date : 2012-09-01

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by Philipp Willer : Businessplan und Markterfolg eines Geschäftskonzepts (Betriebswirtschaftliche Forschung zur Unternehmensführung) (German Edition)

ISBN : #3835006541 | Date : 2007-06-26

Description :

PDF-d6b06 | Philipp Willer entwickelt ein Messkonzept für die Qualität von Businessplänen. Dieses überprüft er anhand einer Stichprobe von 50 Businessplänen. Er analysiert, ob ein Zusammenhang zwischen der Qualität des Businessplans und dem Erfolg bzw. Misserfolg der zugrunde liegenden Geschäftsidee besteht. Die Ergebnisse seiner Untersuchung bestätigen diesen Zusammenhang, wobei die Vollständigkeit… Businessplan und Markterfolg eines Geschäftskonzepts (Betriebswirtschaftliche Forschung zur Unternehmensführung) (German Edition)


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Zeitungsverlage Neuem Wachstum FBChren Vereinfachen PDF 8acbfd72e

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by Andreas Moring : Zeitungsverlage zu neuem Wachstum führen: Strukturen vereinfachen, Qualität sichern, Märkte ausschöpfen (German Edition)

ISBN : #365815568X | Date : 2016-10-26

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PDF-39a4f | Dieses Buch erklärt, wie Zeitungshäuser im medialen Konkurrenzkampf um Leser und Werbebudgets nachhaltig überleben können: mit Mut und radikalem Vereinfachungswillen. Der Autor fordert Zeitungsmacher auf, Print- und Online-Journalismus strikt zu trennen, die gedruckte Zeitung nur noch zwei- bis dreimal pro Woche erscheinen zu lassen und dabei konsequent auf inhaltliche Qualität und Konsistenz… Zeitungsverlage zu neuem Wachstum führen: Strukturen vereinfachen, Qualität sichern, Märkte ausschöpfen (German Edition)


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[Pub.94kHI] Zeitungsverlage zu neuem Wachstum führen: Strukturen vereinfachen, Qualität sichern, Märkte ausschöpfen (German Edition) PDF | by Andreas Moring


Zeitungsverlage zu neuem Wachstum führen: Strukturen vereinfachen, Qualität sichern, Märkte ausschöpfen (German Edition) by by Andreas Moring

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Wired Be Wowed Marketing Accident PDF 4fab98fb4

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Wired to Be Wowed: Great Marketing Isn’t an Accident PDF




by Bailey Matt : Wired to Be Wowed: Great Marketing Isn’t an Accident

ISBN : #0991281780 | Date : 2015-11-18

Description :

PDF-e6fdf | Have you ever wondered what makes customers go wild over some companies, and yet ignore others? Why can some brands effortlessly draw a raving fan base, while others are just “there?” How do some companies “just get it,” while others keep making one mistake after another? I’ve been in digital marketing for over 20 years and have dealt with thousands of businesses. In all of the situations I’ve enc… Wired to Be Wowed: Great Marketing Isn’t an Accident


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[Pub.20XrE] Wired to Be Wowed: Great Marketing Isn’t an Accident PDF | by Bailey Matt


Wired to Be Wowed: Great Marketing Isn’t an Accident by by Bailey Matt

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Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition PDF




by Thincr LLC : Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition

ISBN : #098869560X | Date : 2013-09-25

Description :

PDF-09d56 | No need to spend thousand dollars in PPC workshops while being unable to “replay” all the content for reference after you go home. This 342-page content-rich search marketing strategic guide provides cognitive and experiment-based PPC campaign techniques that will never expire due to interface change and is able to save you a significant amount of SEM campaign management cost. The tips from this … Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition


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[Pub.21KEU] Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition PDF | by Thincr LLC


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New Consumer Psychology Scanning Behavior PDF 49075ffec

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The New Consumer Psychology: Scanning buying behavior with MRI of the mind PDF




by Sang Min (Leo) Whang : The New Consumer Psychology: Scanning buying behavior with MRI of the mind

ISBN : #1138898937 | Date : 2015-11-04

Description :

PDF-adde4 | The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers peo… The New Consumer Psychology: Scanning buying behavior with MRI of the mind


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[Pub.72aIa] The New Consumer Psychology: Scanning buying behavior with MRI of the mind PDF | by Sang Min (Leo) Whang


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