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The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model (SpringerBriefs in Business) PDF




by Kwang-Yong Shin : The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model (SpringerBriefs in Business)

ISBN : #3642380905 | Date : 2013-06-04

Description :

PDF-0a384 | The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linea… The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model (SpringerBriefs in Business)


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[Pub.74MaJ] The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model (SpringerBriefs in Business) PDF | by Kwang-Yong Shin


The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model (SpringerBriefs in Business) by by Kwang-Yong Shin

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How to Find Money Online: An Internet-Based Capital Guide for Entrepreneurs PDF




by Alan Joch : How to Find Money Online: An Internet-Based Capital Guide for Entrepreneurs

ISBN : #0071360603 | Date : 2000-12-13

Description :

PDF-76b1a | Hunting for capital is a never-ending task, whether developing a new market or keeping pace with unexpected demand. But traditional capital sources, such as local banks, often practice outdated lending criteria that can put the brakes on exciting business opportunities. Fortunately, the Internet is changing how companies market, conduct, and grow their businesses…. How to Find Money Online: An Internet-Based Capital Guide for Entrepreneurs


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[Pub.02PKz] How to Find Money Online: An Internet-Based Capital Guide for Entrepreneurs PDF | by Alan Joch


How to Find Money Online: An Internet-Based Capital Guide for Entrepreneurs by by Alan Joch

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Intelligent Information Integration International Engineering PDF 5daa2da57

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Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science) PDF




by Borys Omelayenko : Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science)

ISBN : #1402071906 | Date : 2002-10-31

Description :

PDF-afb6a | Internet and web technology penetrates many aspects of our daily life. Its importance as a medium for business transactions will grow exponentially during the next few years. In terms of the involved market volume, the B2B area will hereby be the most interesting area. Also, it will be the place, where the new technology will lead to drastic changes in established customer relationships and b… Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science)


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[Pub.28DCY] Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science) PDF | by Borys Omelayenko


Intelligent Information Integration in B2B Electronic Commerce (The Springer International Series in Engineering and Computer Science) by by Borys Omelayenko

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Unveiling Fashion Business Identity Glamorous PDF 1cef86acb

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Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry (INSEAD Business Press) PDF




by F. Godart : Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry (INSEAD Business Press)

ISBN : #0230358357 | Date : 2012-03-27

Description :

PDF-94751 | Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world’s most glamorous industry…. Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry (INSEAD Business Press)


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Customers Com Profitable Business Strategy Internet PDF 901dfb1c8

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Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond PDF




by Patricia B. Seybold : Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond

ISBN : #0812930371 | Date : 1998-11-15

Description :

PDF-b3e8a | Patricia Seybold is one of the few people with the credentials and experience to write the one book on electronic commerce everyone in business must read. Seybold has advised major companies not only on the technical requirements for a successful electronic commerce strategy, but also on the management, marketing, sales, and customer support systems necessary to create an infra-structure that seam… Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond


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Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond by by Patricia B. Seybold

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Applying Qualitative Marketing Management Research PDF Da53c0422

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Applying Qualitative Methods to Marketing Management Research PDF




: Applying Qualitative Methods to Marketing Management Research

ISBN : #1403916608 | Date : 2003-12-16

Description :

PDF-40dd7 | Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working for researchers as well as for practitioners in marketing management. Teachers and students in marketi… Applying Qualitative Methods to Marketing Management Research


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New Mega Trends Implications Future PDF 237bde0c7

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New Mega Trends: Implications for our Future Lives PDF




by S. Singh : New Mega Trends: Implications for our Future Lives

ISBN : #1137008083 | Date : 2012-09-28

Description :

PDF-bad8d | YOUR GUIDE TO A FULFILLING BUSINESS AND PERSONAL FUTURE Based on research by one of the world’s largest growth-consulting companies, New Mega Trends identifies the ten most important global trends that will define our future, including business models, smart technology, connectivity and convergence and radical social trends. New Mega Trends will give you the tools to not only identify and evaluat… New Mega Trends: Implications for our Future Lives


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New Mega Trends: Implications for our Future Lives by by S. Singh

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How Measure Digital Marketing Assessing PDF 2984ce9a3

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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success PDF




by L. Flores : How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

ISBN : #1137340681 | Date : 2013-12-16

Description :

PDF-09ecc | Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world…. How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success


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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success by by L. Flores

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Net Profit Compete Internet Business PDF 504440b5d

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Net Profit: How to Invest and Compete in the Real World of Internet Business PDF




by Peter S. Cohan : Net Profit: How to Invest and Compete in the Real World of Internet Business

ISBN : #0787944769 | Date : 1999-05-15

Description :

PDF-69112 | The recent Internet stock crash has caused investors and managers to throw the baby out with the bath water. The gloom surrounding many publicly traded Internet companies makes objective evaluation of their performance difficult. In Net Profit, author Peter Cohan breaks down the complexity of the Internet market by answering two basic questions: Who makes money on Internet-related business? And ho… Net Profit: How to Invest and Compete in the Real World of Internet Business


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[Pub.53IHH] Net Profit: How to Invest and Compete in the Real World of Internet Business PDF | by Peter S. Cohan


Net Profit: How to Invest and Compete in the Real World of Internet Business by by Peter S. Cohan

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Business Research Methods William Zikmund PDF 0f95abd06

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Business Research Methods, 7th Edition PDF




by William G. Zikmund : Business Research Methods, 7th Edition

ISBN : #0030350840 | Date : 2002-04-23

Description :

PDF-6f76a | This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketi… Business Research Methods, 7th Edition


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Business Research Methods, 7th Edition by by William G. Zikmund

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